Business conferences are multifaceted, and if you’re in charge of one, so is your job! You’re trying to deliver entertainment as well as information, practicality, and inspiration — all at the same time — while representing your company and keeping your managers happy! There are a lot of things we could tell you about planning a conference and making sure it runs smoothly, but we’ve narrowed it down to our best tips. Read on for our three top tips that will make your next business conference a success:
1) Stay focused on your goal.
We know that conference planning means you’re keeping track of a ton of details and moving pieces all at once, and those details can be overwhelming. It’s easy to lose sight of your main objective — but losing sight of the main purpose can derail the entire experience. Keeping focused will actually help you stay motivated and create a great experience for your guests.
So, do what you can to keep the business objective in mind at every step of the planning process — whether that’s an accountability partner at work, a vision board, a statement of purpose for the event that you can hang in your office — whatever works best for you!
2) Use technology to engage your audience.
Be sure to leverage the benefits of technology throughout the conference life-cycle. A simple registration process, a sleek mobile app onsite and multiple touchpoints — using tools like web-beacons to stay top of mind to potential guests, polls to keep your audience engaged during presentations, and surveys to learn more about your guests — allow for an immersive attendee experience.
Plus, your guests are used to using digital tech in their everyday life — so really, not utilizing it at multiple points throughout the conference will seem outdated. Offering technology-powered conference services will help your conference to run seamlessly and be engaging from their perspectives.
3) Keep those financials flawless!
Every conference has a budget and every budget has an owner. To start, make sure your budget is transparent to your team and agreed-upon all together at the outset. Each member of your team has specific insights that are vital to creating and maintaining a good budget — keep that in mind!
Then, if the budget changes, make sure that is transparent too because you and your team will need to collectively adjust to keep things running smoothly! Keeping a preliminary, working and final budget allows everyone involved in the process to have visibility of any changes that could negatively impact the financial outcome of the conference.
Creating, planning, and running a conference smoothly is a big undertaking. We get it! But making sure you stay focused on your end goal, using technology to make every part of your conference as engaging as possible and keeping an eye on the financials throughout the process will go a long way in making your next conference a success.
Want to learn more about planning a great conference? Check out our blog here for more top tips, or contact us with any conference service needs or questions you may have!