Alissa Hurley, CMM, CED

Vice President, Canada
Meetings Management

For over 20 years, Alissa has led teams that help organizations achieve their business goals and marketing objectives. She brings a well-rounded perspective on meetings and events based on her breadth of experience as a corporate event professional, agency business leader and supplier.

Alissa’s past experience includes senior management roles at Maritz Canada and Lenos Software, where she was recognized for developing innovative client solutions while maintaining a dedicated focus on achieving strategic business objectives. Most recently, as Vice President, Marketing at Encore (FMAV), Alissa led content marketing, demand generation, sales enablement and creative services.

An advocate for industry education, Alissa spent several years as member of the faculty for the Event Management Certificate Program at Mount Royal University. In 2016, Alissa became the first Certified Event Designer (CED) in Canada and the first certified instructor of the Event Canvas™ methodology in North America.

Alissa achieved the Certified Meeting Manager (CMM) designation in 2002 and has been active member of Meeting Professionals International (MPI) for over 20 years. In 2019, she was inducted into the Canadian Meetings and Events Hall of Fame in the Industry Innovator Category.

Alissa is based in Toronto, Ontario.