Measurement

We love compliments as much as the next person, especially when attendees at the meetings we produce tell us just how unbelievable their experience has been. But unless your leadership is tracking “way-to-go’s,” you’re going to need metrics that are a little more scientific to ensure your corporate meeting or event was money well spent. At MGME, we live for helping you define and deliver on your company’s most important KPIs—and we have all the tools and methods you need to get deeper insights and quantifiable measurements.

Our corporate meetings and corporate events teams can integrate measurement methodologies into any event plan, tracking hard data like ROI, registration and speaker scores, or soft data and Net Promoter Scores in areas such as attitude, belief and satisfaction. We can monitor mobile and digital data, such as social posting velocity and engagement figures. In any combination, or all of the above, whatever strategy best meets your individual goals.

  • Strategic Meetings Management Programs
  • Registration and Attendance Data
  • Pre and Post Attendee Satisfaction Surveys
  • Net Promoter Scoring
  • Event App Usage Analysis
  • In-Meeting Live Polling
  • Social Media Tracking
  • Website and Microsite Use
  • Annualized Benchmarking
  • Attendee Migration Tracking
  • Breakout Session Usage
  • Sponsor Revenue Growth

Relevant Success Stories

Verizon President’s Club

Each year, Verizon wants to celebrate the new class of Verizon employees for their sales achievements with a once-in-a-lifetime, on-brand experience…

Best of IBM

IBM wanted to provide the top 25% of all IBM employees, icluding administrative assistants and high ranking executives, an experience of a lifetime to celebrate their achievement…

Global SMM Program for Medical Congresses

Eli Lilly did not manage their global medical congresses in a consistent fashion. They were managed on a local level by each operating country office. By managing them in this manner, it was impossible for senior leadership and procurement to have any oversight of the programs, spend and risks nor ascertain the value and ROI of their attendance at these congresses…