Tailored Attendee Experience

ASCD Empower19

Association for Supervision and Curriculum Development
Professional Development
8,000 Attendees
Chicago, IL

Quick Facts

  • Over 250 exhibit booths
  • Over 50 sponsorships
  • Closing General Session for 8K
  • Over 400 concurrent sessions


The Association for Supervision and Curriculum Development (ASCD) is a community of over 113,000 teaching professionals sharing the same goal – ensuring the success of every child. ASCD needed assistance producing three distinctive, yearly events. The largest, Empower, would bring together 8,000 educators.


MGME worked closely with the venue’s chef to create delicious custom menus. We standardized the selection and removed some items in order to keep costs down. Aggressively negotiating venue prices on certain items and purchasing directly from the headquarters hotel, we saved ASCD $20K on over 800 boxed lunches, alone.

McVeigh Global maintained the client’s original budget while creating a cushion for onsite changes.

  • Content and session scheduling support
  • Catering/F&B
  • Venue Logistics
  • Off-site Events
  • Ground Transportation
  • Entertainment
  • Speaker and VIP high-touch support
  • Complex security and temporary staff assignments
  • Exhibit and Sponsorship sales and management
  • High profile speaker meet and greets
  • Onsite Registration
  • Budget Management & Reconciliation
  • Supplier negotiations & contracting

Event Highlights

  • MGME reduced the F&B budget by over $100,000 through negotiation and subtle changes in deliverables that did not affect the quality of attendee experience
  • Developed standard operating procedures (SOPS) within the events department to streamline outdated processes
  • Increased SPEX sales at a 13% CAGR with a 24% total revenue growth since 2016.
  • Achieved 10% YoY SPEX growth on the Events Portfolio (3 events)