Rita joins McVeigh Global Meetings and Events responsible for new business account development and creating go-to-market solutions for Associations. Rita has over 20 years experience in the B2B tradeshow and conference industry working at for-profit tradeshow organizations, educational conference companies and trade associations. She began her tradeshow career via account management in the luxury jewelry industry. Rita transitioned to a consultative business development role overseeing exhibit sales, advertising and sponsorship sales at George Little Management (now Emerald X), and later became a Director of Business Development at Int’l Council of Shopping Centers (ICSC) responsible for overseeing global business development. Most recently, Rita was Director of Business Development at Dynamic Global Events (DGE) responsible for sponsorship sales for the company’s life science events. Rita is outgoing, personable, customer obsessed and passionate about helping clients achieve their businesses development goals.
- Tradeshow Week Fastest 50 Tradeshow Award winner
- Developed Experiential co-located events in the health & wellness, technology, food & entertainment industries
- Worked extensively in Europe, Asia and Latin America event industry