Ross is an award-winning business development strategist with 15 years’ experience driving growth and cultivating partnerships in experiential/event marketing, trade shows, digital media and sponsorships. Certified in Exhibition Management (CEM), he is proficient in event strategy, operations, and marketing.
Most recently Ross was a National Sales Manager with GES where he led strategic planning, negotiations, revenue management, P&L responsibility, overall growth and team strategy for multiple accounts including an enterprise portfolio of ten events. Recognized for creating innovative programs and maximizing an event budget, clients describe him as personable, persistent, a creative problem-solver, intellectually curious and a relationship builder.
Ross earned a Master of Science (M.S.) in International Marketing Management from Boston University and holds a Bachelor of Science Business Administration (BSBA) from the University of Richmond. He also obtained an International Graduate Certificate from Audencia Business School. Actively involved in the events industry, Ross has served on multiple committees for PCMA and IAEE including the Board of Directors for the IAEE Midwestern Chapter.