Making your next business event a smash hit you should hire a skilled and experienced business event planner. Four of the things that the best business event planners will never do include the following:
- Choose a location that’s not convenient
The best business event planners know how important location is to an event’s success. They always do the research and planning that’s needed to find a location that’s convenient for the people who will be attending. They also make sure that the location has enough close parking spots to accommodate the vehicles of all guests. When these two simple and very important considerations are taken into account, guests arrive at the event happy and ready to have a good time.
- Choose a venue that doesn’t have the proper amenities and equipment
A business event typically requires a fair amount of amenities and equipment. The best business event planners know that all amenities and equipment need to be at the event and functional. They do their research before the event to make sure they know exactly what’s needed. Some, but certainly not all, commonly needed amenities and equipment include the following:
- Electronic capabilities. Outlets, computers, projectors, monitors, microphones.
- Internet access. Strong wi-fi and possibly direct cable internet access.
- Proper lighting. Enough lighting for presenters and the audience to see one another. Also, the proper amount of lighting to set the mood for guests to relax and have a good time.
- Proper sound. Working speakers that will allow guests to hear music, presentations, and videos.
Along with a convenient location, these four things will lay the foundation for a successful business event.
- Invite the wrong types of people
A key mistake made by unsuccessful business event planners is thinking that an event will be a success if a lot of people attend. Rather than aimlessly inviting guests, the best event planners do the work needed to target guests that will serve a purpose at your party and benefit your business. Some of the most commonly targeted guests include the following:
- Sales prospects
- People who have political and/or social influence
- People who can effectively promote your brand
Seasoned business event planners use invitations that encourage guests to attend the event. They also give guests reasons to attend your event by obtaining sponsors, offering incentives, and using social media promotion.
- Waste your money
Perhaps most importantly, the best business event planners never waste your money. The best business event planners always have a long discussion with clients regarding their goals and budget. They create an event budget and stick to it, avoid financial pitfalls (like advertising that you will have an open bar), and pull off events that will build your business and increase your future revenue. The end result of a business event that’s planned by a seasoned planner is always a great one that perfectly matches the predetermined goals of the client.
Planning a business event can sometimes be unnecessarily stressful. Choosing the right business event planner can certainly eliminate the majority (if not all) of that stress. Keep in mind that the best event planners never do the four things mentioned in this article. They always choose a convenient location, make sure a venue has proper amenities and equipment, invite the right types of people, and spend your money effectively. Your business goals can be obtained when your next business event is a smash hit thanks to the hard work of a seasoned event planner.
If you have any questions or would like to discuss your next event with our professionals, contact us today.