Brian Dahl

Senior Account Manager
Meetings Management

For the past year, Brian has been extensively involved in pivoting his clients to Virtual events.  Included are two international medical device manufacturers. Expertise has been gained on overall program creation and delivery with Canadian, US, European and Japanese Virtual Platforms, Production and Trade Shows.  Brian has also co-created Master Virtual Booth designs, which have been re-used in multiple languages around the world.  He helps clients differentiate themselves in the virtual environment by securing high-profile, independent product theatres, consulting on key visibility, sponsorship, stakeholder opportunities, and maximizing KOL engagement within the medical community.

On the Risk Management side, this entails extensive program testing prior to Virtual Program delivery, being technical support liaison for several shows, and negotiating favourable contract terms to deal with Covid-related delays and cancellations, and safety parameters for Virtual and Hybrid programs.

Long term clients have become to trust and value what Brian brings to the table to better their business operations. Demonstrative of this reliance, partnership and trust, Brian has been appointed to the Global Organization chart of one of his clients and has been completely onboarded through HR and Compliance as one of their regular employees.

Brian, a communications and events professional with 25+ years in government (GOC as a Communications Officer, and for Transport Canada as a Senior Information Officer) and travel and tourism industries, is highly skilled at program management – often managing multi-day programs with event budgets ranging from $50,000 to >$2MM. Brian has planned and executed major international meetings and events ranging from 50 to >1,000 attendees. He excels in logistical planning, budget management, speaker management, contract negotiations, registration, food and beverage supervision, theme event production and on-site operations.

His first passion of food and beverage culminated in Red Seal Chef’s papers which led to hotel operations in many varied departments over the years. He brings that creative talent onsite to the client to ensure that attendees experience a unique, valuable and positive on-site program, with all elements expertly woven together and executed into an exceptional and memorable event.