Global SMM Program for Medical Congresses
Eli Lilly did not manage their global medical congresses in a consistent fashion. They were managed on a local level by each operating country office. By managing them in this manner, it was impossible for senior leadership and procurement to have any oversight of the programs, spend and risks nor ascertain the value and ROI of their attendance at these congresses.
MGME was chosen through a rigorous RFP process to be the sole provider of Global Congress Logistics. The mandate was to work with 20+ individual Eli Lilly global offices and to create standardization for the Strategic Meeting Management process. (SMM). MGME created a Global Supplier Network for onsite management such as ground transportation and local staffing. By creating this network, we provided consolidation, leveraged buying, cost savings and risk management.
MGME provided stakeholder consistency, recognition, and value assessment all while supporting the business year over year and increasing Eli Lilly’s branding and corporate messaging onsite at each congress.
MGME created consistent financial management tools including: corporate budget, individual country budgets, defined cost-saving terms and definitions and method to report cost savings and developed a consistent reconciliation process for post meeting financials and chargebacks to individual countries.