Global SMM Program

IATA Commercial Events Portfolio

Multiple International Locations

Quick Facts

  • 13 large commercial events annually
  • 11% compound annual growth rate (CAGR) on total gross revenue
  • Total event revenues growth of 155%

Through an RFP process, IATA partnered with MGME to manage, on an exclusive basis, all of their global events worldwide. MGME assumed all responsibilities for every aspect of IATA’s event business from sourcing to onsite management and post event services with the exception of IP, branding and event agenda content. The SMM program instituted for IATA by MGME yielded very positive results from 2009 through 2019.

Event Highlights

  • 98% plus satisfaction rating
  • Continuous rotation of events through every major world region
  • 3 successive multi-year contract renewals through 2021 due to superior service and performance