Technology in event planning is a game changer. Not only does it make planning and execution easier, but it also streamlines attendee engagement before, during, and after the event.

However, the technology you use and how you use it during an event still requires a lot of thought, and according to BizBash; there are four key elements to a comprehensive event technology strategy.

  1. Identification

Many event technologies are revolutionizing the industry, but before you choose which ones to use for your event, you need to identify your audience. Creating a personalized experience without identifying attendees is a difficult task. For example, are your attendees in an industry that would find RFID wristbands helpful?

  1. Engagement

Once you identify the type of technology you want to use, you need to determine how you will put it to work. Take RFID technology for example. What ways should it be put to use? It can be utilized in many different ways from attendee identification and cashless payment to sponsor activation and check-ins.

  1. Social sharing

Social sharing is important, and social media channels make it easy. Not only does social media personalize the entire event experience, but outlets such as Twitter, Facebook, and Instagram help promote your event. Creating unique hashtags and event groups will get attendees talking and sharing their experiences.

  1. Content storage

Information fathered from events is extremely useful for planning and executing your next event. Not only can you digitally survey attendees for feedback, but you can archive photos and videos from past events and use them for future marketing materials. If prospective attendees can physically see the success of a previous event, it will help grow the guest list moving forward.

Read more at BizBash

Even though technology streamlines the event planning process, it still helps to have a seasoned team of professionals in your corner. The team at McVeigh Global Meetings and Events is on your side and ready to turn your dream in to reality. Partner with us today!