All too often, a company planning a corporate event misses the opportunity to expand their book of business. We agree that an event is a great place to show customer and client appreciation, but according to Entrepreneur you need to take it a step further to ensure a return on your investment.

  1. Ask for customer input during the planning process
    You think you know what your clients want to experience at your event, but if you have the means, why not go directly to the source? Gathering input and feedback from clients on critical details, such as venue, entertainment, and cuisine, during the planning process can help you tailor an unforgettable event.
  2. Build excitement
    A little excitement goes a long way, and building hype around your event is easy with a targeted marketing plan. Chances are, lots of your clients follow your brand’s social media accounts, and you can use these outlets to reach attendees and talk up the event. The more guests know about the event beforehand, the better.
  3. Keep time & place in mind
    The easier it is to get to your event the better. Is there an untapped market you’re trying to break into with your products and services? Hosting your event at its center on a weekend or weekday evening could yield a significant turnout of potential clients.
  4. Get your clients talking
    People are more inclined to remember an event if there is something to discuss. Anchoring your event with awesome entertainment and a well-known keynote speaker will make your event the talk of the town. In fact, we recently highlighted a few event entertainment blunders to avoid that could help you make a selection and get your clients talking.
  5. Collect contact info
    So you’ve selected a convenient location, the hottest entertainment, and the crowd is hyped up; now it’s time to collect valuable information. Growing your book of business without collecting attendee information is nearly impossible, but luckily there are many ways to accomplish the task. Raffles requiring attendee contact info for entry, incentivized questionnaires, and collecting contact info during the registration process are all viable options.

Don’t let the concern of planning an unforgettable event get in the way of growing your business! The seasoned team at McVeigh Global Meetings and Events has years of experience designing and implementing events for every occasion. Don’t believe us? We’d love to have a conversation with you and talk about our proven track record. Contact us today!